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Simplicity Is Key to Effective Online Advertising

Simplicity Is Key to Effective Online Advertising If you want to get the most out of your online ads, focus on simplicity, not cleverness, new research suggests. In today’s hectic and cluttered online environment, advertisers have milliseconds to get viewers to see and comprehend their ad. That’s why basic and straightforward ads make a bigger…

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Five Steps to a Successful Business Turnaround

When there was still a frontier, Americans were pioneers. In the 21st century, they need to be “visioneers” — especially when it comes to growing and maintaining successful businesses. 2. Track, monitor, control. How can you change if you don’t know what’s going on with your business? You must diligently track, monitor and control how…

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How to Pivot: A 12-Step Guide to Pivoting Your Startup

How to Pivot: A 12-Step Guide to Pivoting Your Startup 1. Realize when your plan isn’t working. 2. Come up with a list of possible reasons why it’s not working. 3. Gain a fresh perspective on your long-term goals and vision for the business. 4. Revise those goals and visions as necessary. 5. Come up…

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Why Leaders Who Listen Achieve Breakthroughs

As a leader, communicating can sometimes feel like Groundhog Day. No matter how hard you try to get your message across, it is all too easy to find the next day that you face the same blank stares, predictable objections, and questions that indicate that you failed to make it stick — that people just…

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The Remarkably Simple Formula For Selling Without Being Salesy

Everybody sells, they just sell differently So, how can you sell your consulting services with feeling like you need to take a shower? Buyers buy, they aren’t sold to The big mistake I see a lot of folks make when selling consulting is that they focus on how they want to sell rather than how…

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How to Promote Your Consulting Business

But how do you stand out from the other thousands of consultants out there? It’s all about relationships, networking and word-of mouth. In this guide, we’ll explore how best to capitalize on those existing traits, why advertising may harm more than help your consulting business, and how the best consultants promote themselves. How to Promote…

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Marketing your consulting business: 5 not-so-surprising marketing tips used by consultants to generate revenue

Today I want to talk about the sales and marketing aspects of consulting. I have studied some of the successful consultants and how they grew their business. I talk to everyone I can and observe heavily. Interestingly, consultants really have embraced and ultimately thrived using a lot of the current hot marketing tactics especially content…

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10 Things Clients Hate and How to Avoid Them

  A generic approach Overselling Long slide decks Wanting business immediately Not respecting their time Overreaching Surprises Going over their head Making them look bad Not delivering What Clients Hate I just read a series of great posts on Andrew Sobel’s blog on “Things Clients Hate.” I thought you’d see value in these and so…

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Need Clients? The 5 Best Ways to Market Your Consulting Business

Direct mail. Direct mail is a powerful way to drum up new business because it’s targeted to exactly the audience you want to reach. You create or rent a targeted prospect list, then send your prospective clients a sales letter, brochure, flier or “lumpy envelope” with a gift enclosed, all describing the consulting services you…

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Does Your Marketing Strategy Enable Customers to Have an Experience?

Traditional Marketing Communications Theory holds a hierarchy of effects that illustrates the consumer progressing along the following logical path and resulting in full product immersion for the consumer: 1. Awareness. 2. Interest. 3. Evaluation. 4. Trial. 5. Adoption. 6. Reinforcement. 7. Advocacy. How has the increased focus on technology and the ever-faster evolution and affordances…

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