Customer Experience Analytics

It is human nature to make emotional decisions based on nothing more than a reaction to a feeling, even if it is irrational.  In business, emotional decisions made every day without thorough customer experience analysis to support them is costing you tens of thousands of wasted dollars.  How do you know you are making emotional decisions?  If someone had directed you to make a change or has imposed a goal and a customer experience analyst has not verified the accuracy of such, it’s a clue that it’s an emotional decision. Far too often we make emotional response purchasing decisions without [...]

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Business Analytics vs Business Intelligence

Posted by Timo Elliott on Wednesday, March 9, 2011 · 54 Comments   ( 12 votes, average: 4.17 out of 5) What’s the difference between Business Analytics and Business Intelligence? The correct answer is: everybody has an opinion, but nobody knows, and you shouldn’t care. Having worked in the industry over twenty years, I can confidently say that everybody has a different notion of what ANY particular term associated with analytics means. For example, when SAP says “business analytics” instead of “business intelligence”, it’s intended to indicate that business analytics is an umbrella term including data warehousing, business intelligence, [...]

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Does Your Business Understand Social Media Analytics?

By now, nearly all small businesses recognize the critical importance of social media. Customers are using social tools to communicate, shop, research and discover. As entrepreneurs accept this fact, they’re shifting their businesses to embrace the new social paradigm. The question now becomes how to measure its effectiveness and apply that data to your business decisions. To try and answer this question, Booz Media conducted an in-depth study with Buddy Media on social media’s impact on marketing. Its primary finding is that that most businesses are not utilizing tools and services properly. Content, Engagement and Analytics Chris Vollmer, a [...]

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Big Data Innovation

Big Data Innovation. This Conference is the biggest meeting of Fortune-500 executives driving Big Data endeavors. This Conference draws together leaders and pioneers for a gathering applauded for its learning approaches; merging keynote speeches, engaging break-out groups and open-discussion. The conference will assist your company comprehend & leverage big data methods and uncover what jobs will transform due to the growing importance of data. With  large quantities of data available these days,  organizations today are confronted with the obstacle of  large storage space, administration, analysis, visualization, security and innovative tools and technology. Stratifying and understanding data to improve business results [...]

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