Simplicity Is Key to Effective Online Advertising

Simplicity Is Key to Effective Online Advertising If you want to get the most out of your online ads, focus on simplicity, not cleverness, new research suggests. In today’s hectic and cluttered online environment, advertisers have milliseconds to get viewers to see and comprehend their ad. That’s why basic and straightforward ads make a bigger…

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The Remarkably Simple Formula For Selling Without Being Salesy

Everybody sells, they just sell differently So, how can you sell your consulting services with feeling like you need to take a shower? Buyers buy, they aren’t sold to The big mistake I see a lot of folks make when selling consulting is that they focus on how they want to sell rather than how…

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How to Promote Your Consulting Business

But how do you stand out from the other thousands of consultants out there? It’s all about relationships, networking and word-of mouth. In this guide, we’ll explore how best to capitalize on those existing traits, why advertising may harm more than help your consulting business, and how the best consultants promote themselves. How to Promote…

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Marketing your consulting business: 5 not-so-surprising marketing tips used by consultants to generate revenue

Today I want to talk about the sales and marketing aspects of consulting. I have studied some of the successful consultants and how they grew their business. I talk to everyone I can and observe heavily. Interestingly, consultants really have embraced and ultimately thrived using a lot of the current hot marketing tactics especially content…

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10 Things Clients Hate and How to Avoid Them

  A generic approach Overselling Long slide decks Wanting business immediately Not respecting their time Overreaching Surprises Going over their head Making them look bad Not delivering What Clients Hate I just read a series of great posts on Andrew Sobel’s blog on “Things Clients Hate.” I thought you’d see value in these and so…

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Need Clients? The 5 Best Ways to Market Your Consulting Business

Direct mail. Direct mail is a powerful way to drum up new business because it’s targeted to exactly the audience you want to reach. You create or rent a targeted prospect list, then send your prospective clients a sales letter, brochure, flier or “lumpy envelope” with a gift enclosed, all describing the consulting services you…

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How to Promote Your Consulting Business

How to Promote Your Consulting Business  BY Lou Dubois@lou_dubois But how do you stand out from the other thousands of consultants out there? It’s all about relationships, networking and word-of mouth. In this guide, we’ll explore how best to capitalize on those existing traits, why advertising may harm more than help your consulting business, and…

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What to Consider When Becoming a Consultant

What to Consider When Becoming a Consultant Consulting is, in its simplest form, exactly what the name implies. A consultant is a valuable asset to a business because of their ability to—take a guess—consult. While there are a variety of things that consultant actually does, the simplest overall definition would be, “Most consultants are experts in…

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How to find a profitable niche for your consulting business

How to find a profitable niche for your consulting business #1:  Competition is good One of the easiest ways to see that a niche is profitable is by finding potential competitors.  If others are in a niche, it’s likely that there’s money to be made in it.  Competitors demonstrate that there’s an existing market for…

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How to find clients

  How to Find Clients:  4 Powerful Ways to Find New Clients There are many ways you can go about generating new business leads or finding consulting clients. I’ll cover some of these in a moment. What separates the most successful consultants from those living pay check to pay check is often one thing –…

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