Need Clients? The 5 Best Ways to Market Your Consulting Business

Direct mail. Direct mail is a powerful way to drum up new business because it’s targeted to exactly the audience you want to reach. You create or rent a targeted prospect list, then send your prospective clients a sales letter, brochure, flier or “lumpy envelope” with a gift enclosed, all describing the consulting services you…

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Business Strategy – Staying on top

Business Strategy – Staying on top Playing to Win: How Strategy Really Works. By A.G. Lafley and Roger Martin. Harvard Business Review Press; 272 pages; $27 and £17.99. Buy from Amazon.com, Amazon.co.uk BOSSES fail for many different reasons. Some are just unlucky. Some are sunk by their lack of ambition. As Alan Lafley and Roger…

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Innovation – The Secret To Unleashing Genius

Innovation – The Secret To Unleashing Genius Amazon isn’t an easy place to work. Its managers set steep goals, scrimp on budgets and expect long hours. But there aren’t many better places to be employed if you like the messy work of coming up with new ideas, because its billionaire founder, Jeff Bezos, has made…

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The Trust Agenda

The Trust Agenda As the global economic recovery gathers momentum, optimism among CEOs is increasing.  The postrecession period challenged many companies, and their chief executives focused their attention on survival. But they are now switching into growth mode. This drive for growth is shaped by fundamental external forces that are transforming business and society. The…

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Building Smarter Teams

Building Smarter Teams What if you could measure the intelligence of a group? What if you could predict which committees, assigned to design a horse, would end up with a camel, versus which would develop a thoroughbred—or a racecar? The MIT Sloan School of Management’s Center for Collective Intelligence (CCI) was set up to accomplish…

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