Does Your Business Understand Social Media Analytics?

Does Your Business Understand Social Media Analytics?

Social Media and Social Business Acquisitions ...

Social Media and Social Business Acquisitions Galaxy (Nov., 2012) (Photo credit: Dion Hinchcliffe)

Most small businesses today understand the importance of social media.  Consumers are using social media tools to discover, research,  communicate and ultimately to purchase.   Business owners understand this,  however, most businesses have not learned how to use the tools effectively.

The article below highlights the results of a Booz and Company in-depth study that was conducted with Buddy Media on social media’s impact on marketing. Its primary finding is that that most businesses are not utilizing tools and services properly.

Chris Vollmer with Booz and Company says businesses large and small are learning content development, community management and real-time analytics on the three major social platforms: Facebook, Twitter and YouTube. When used properly, they provide a major opportunity to generate business value by building powerful, lasting relationships with consumers through digital communities.

The articles summarizes four key levels of social media maturity:

  1. Reach
  2. Engagement
  3. Advocacy
  4. Return on Investment

Click here to view original web page at www.openforum.com

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