How to Promote Your Consulting Business

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But how do you stand out from the other thousands of consultants out there? It’s all about relationships, networking and word-of mouth. In this guide, we’ll explore how best to capitalize on those existing traits, why advertising may harm more than help your consulting business, and how the best consultants promote themselves.

How to Promote Your Consulting Business: A Success Story

Why has Joe been so successful? It’s because people know who he is, they like him, and most importantly, they like his work.

How to Promote Your Consulting Business: Why Networking And Relationships Really Matter as a Consultant

The key to networking successfully is focusing on quality instead of quantity. Think of it in terms of Twitter followers: it’s better to have 200 great people that you follow instead of 1,000 that are average. Technology in 2011 almost all seems to revolve around networking and relationships. By tapping into your existing relationships and networks, you’re able to keep tabs not only on what everyone is doing professionally and personally but also to see what opportunities might be out there where your background and skills could fit.

“The rise of social networking platforms has made networking and relationship management considerably easier, but at the same time, has negatively impacted the importance of face-to-face interaction,” Favorito says. “In the course of a day, I’m able to see what everyone in my network is doing whenever I want. But to me, the key is really all about time management and not hiding behind email and these networks. That little bit of extra effort and time can make a world of difference.”

Favorito maintains a blog, a newsletter, a Twitter, Facebook and LinkedIn profile and more. He says that spreading yourself across those networks may seem like a burden at first. But in many ways, it’s a simplified (and free) form of advertising. By telling others in your network what you are working on, and in turn commenting and seeing what they are working on, it’s much easier to keep track of potential business opportunities.

Beyond social networking, it’s vital for full-time consultants to spend quality face-to-face time with both current and potential clients. Whether at a conference, cocktail hour, Tweetup, or Linkedin group networking session, you should be prepared to talk about not only what you are working on but what you’d like to do. For example, if you are in the technology industry in New York City, you’d want to attend the NY Tech Meetup, held the first Tuesday of each month. There are events like this all around the country that already exist or that you can organize yourself. To see a full listing, visit www.meetup.com.

How to Promote Your Consulting Business: Proven Methods

Twitter: create an account and share your own thoughts but also share relevant stories in the field you are calling yourself an expert in.

LinkedIn: Obviously you should have a profile, but join relevant groups or start a group of your own and organize questions, topics and event in-person meetings.

Website: It’s pretty hard to sell your business in 2011 without a well-designed, working website. Luckily, domain names are cheap on sites like GoDaddy.com and you can use a variety of free web design services to make it look like you really know what you’re doing, even if you know little to nothing about HTML.