How to Promote Your Consulting Business

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How to Promote Your Consulting Business

BY Lou Dubois@lou_dubois

There has been a notable increase in professional “consultants.” Not surprisingly, consultants that spend no money on marketing and advertising tend to do better than those who do. Here’s why.

For many consultants, while they may not view themselves as such, they in effect are entrepreneurs. If they have multiple ongoing contracts, they are a consultant and not a contractor. And making that distinction can be an important one to make.

According to David Siteman Garland, the author of Smarter. Faster. Cheaper. and the host of the popular web series The Rise to the Top, the increase of consultants is rather easy to decipher and much easier to succeed at thanks to the Internet: “If the car dealer down the road advertised, then you felt you needed to advertise or be left behind. B