Making Hope a Business Strategy

Making Hope a Business Strategy

Hope as a Business Strategy

“Hope taps into a human desire to be part of something bigger,” he says. “Then excitement brews, so we work harder and get more engaged.” That’s why leaders and companies should explain to customers as well as employees how their products or services make life better for others.

Hope is an active stance, says Lopez, author of the forthcoming book Making Hope Happen. It helps people launch new businesses that thrive and dream up new products that sell. Hope also pushes people to be ambitious and become successful. And it accounts for 14% of productivity in the workplace. To take advantage of hope in the business world, leaders must make goals meaningful, strategize hope and plan for “what ifs,” and help employees understand that they can use hope to make the workplace better.

Making Hope a Business StrategyHope — the belief that things could be better and that you can make them better — can help companies prosper, says Shane J. Lopez, Ph.D., professor of the practice at the University of Kansas School of Business, Gallup senior scientist, and a leading researcher on hope. But first, leaders must understand what hope is and how to unleash its power in the workplace. It’s hard to be successful without being hopeful. Hope is an active stance, says Lopez, author of the forthcoming book Making Hope Happen. It helps people launch new businesses that thrive and dream up new products that sell. Hope also pushes people to be ambitious and become successful. And it accounts for 14% of productivity in the workplace. To take advantage of hope in the business world, leaders must make goals meaningful, strategize hope and plan for “what ifs,” and help employees understand that they can use hope to make the workplace better. Make goals meaningful.

via Gallup
via Gallup