Death Of The Salesman

Death Of The Salesman See on Scoop.it – Strategy and Execution In his new book, To Sell Is Human, Daniel H. Pink describes how access to information has empowered buyers and dramatically changed the sales landscape. Extracts: The familiar image of the salesman in American culture hasn’t always been a flattering one. Well, most of…

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To Sell is Human – Highlights

To Sell is Human – Highlights The Surprising Truth About Moving Others by Daniel H. Pink Hardcover, 260 pages | purchase More on this book: The familiar image of the salesman in American culture hasn’t always been a flattering one. Just think of Alec Baldwin as the verbally abusive “motivator” of two real estate salesmen…

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Business Schools Divided on How to Approach Analytics Training

Business Schools Divided on How to Approach Analytics Training As firms develop better ways to store and analyze information, there’s a need for more MBAs with data science training. NYU’s M.S. program, for example, will teach students “both to understand the role of evidence-based data in decision making and to leverage data as a strategic asset,”…

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Five Mistakes to Avoid in Analytics Implementations

Five Mistakes to Avoid in Analytics Implementations Business analytics enable a company to make better decisions – but it has to be done the right way. Author Steven Croft refers to 5 mistakes that businesses often make when establishing a business analytics function: Not putting a strong interdisciplinary team. Not having the right talent to…

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Social Media Predictions for 2013

Social Media Predictions for 2013 To try and determine exactly what 2013 could look like, Social Media Examiner asked 21 experts. 2013 will probably be the year of visual marketing and advertising. Pictures and videos completed right are really powerful . As social media marketing starts to evolve in 2013, brand names understand that with…

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Winning with Content Marketing in 2013

Winning with Content Marketing in 2013 Here are highlights and comments from the Mashable article, “10 Ways Brands Will Win With Content Marketing in 2013″ Practice will be over:  Learning about digital marketing isn’t enough.  It is game time.  Marketers need to drive traffic, leads, and sales through content marketing initiatives Microsites will die:  …

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Why Companies Fail

Why Companies Fail–and How Their Founders Can Bounce Back Highlights from the article written by Carmen Nobel regarding why companies fail: Most companies fail. It’s an unsettling fact for bright-eyed entrepreneurs, but old news to start-up veterans. But here’s the good news: Experienced entrepreneurs know that running a company that eventually fails can actually help a…

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Why Businesses Fail – Forbes

Why Businesses Fail – Forbes Click here to view full article The author of of this article wrote a book called Why People Fail. It examines the 16 biggest obstacles to success and how we can overcome them. Many readers asked me whether I had similar theories about why businesses fail.  There are myriad of reasons…

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Business Failure Rates – By Sector

Business Failure Rates – By Sector Scott Shane,  a professor of Entrepreneurial Studies at Case Western Reserve University,  shares business failure rates by sector in this article.   He argues that many of the numbers we hear bantered about – aren’t reliable. So what are the real business failure rates – by sector? “Mamas don’t…

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Strategy News

Strategy Development Models

Strategy Development Models This is a helpful article that provides some context on why strategy is important.   It then provides links to articles that detail the strategy development model that Amazon uses in developing their business strategy.  Amazon is a good company to focus on.    We are all familiar with how Jeff Bezos…

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