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The Facebook Guide to Small Business Marketing

With over 1.1 billion members, Facebook is a rewarding social media platform, but it can be a mystery as to who is enjoying the spoils.  A study noted in an Adweek article claimed media plans that included Facebook offered a 24% increase in sales than those without the popular platform. Businesses large and small have jumped on the Facebook marketing bandwagon. But the question remains: can small businesses profit from Facebook?  If you use Facebook for your small business marketing, will it pay off? And the answer, according to one author is “yes it can” — if you know [...]