When You Get Caught Up in the Wrong Trend

When You Get Caught Up in the Wrong Trend

Over the past 20 years, we at strategy+business have shown an admirable ability to be prescient, when it comes to analyzing the trends, technologies, forces, and ideas affecting global business.

Occasionally, however, we have gotten it wrong. It’s easy to get caught up in trends that, upon further reflection, induce cringes. (Who among us born before 1968 does not have a 1970s-era photo of himself wearing bell-bottom jeans?) Like all humans, magazine editors are prone to making occasional lapses in judgment, and to being victims of poor timing. In rare instances, we are susceptible to frauds.

With that in mind, I scoured our archives for those few rare instances where we missed the mark — and looked for some lessons.When You Get Caught Up in the Wrong Trend