Why You NEED to Disagree With Clients

Why You NEED to Disagree With Clients

Why You NEED to Disagree With Clients

If you want to win the trust of your clients , disagree with them. Tom Denari, in his article on Ad Age , says “After two decades in this business, I’ve come to conclude that one of the most important pillars of a productive client-agency relationship — or, heck, maybe any relationship — is disagreement.” Yes, you read that right. Clients want you to disagree with them and here’s why… Because your client is surrounded by all these “yes” people, your disagreement comes as a breath of fresh air. Your clients, the true buyers in an organization, are surrounded [...]